Logo reveal: Binx
I am so pleased to reveal a new logo design to you all! When Ilissa came to me about designing her logo I was thrilled. You see, Binx is in the concept stage right now. However, the concept is great and a much needed store in this area. Binx will be an upscale baby boutique. Since we are adopting, and of course shopping for our baby, there are things i want but simply can’t find here. I love the idea of this store and i’m excited to spend money!
Some of what Ilissa and i talked about in creating the logo were: A simple and modern feel, bold and bright colors- getting away from traditional pastels, easily recognizable mark that will be used on bags, tissue, ribbon and tags. Ilissa also wants the logo to stand for what the company will be about. A fun store that will bring unique products to those looking and will be devoted to customer satisfaction.
So, without further ado, i present Binx!
I will keep you posted on the progress of the store, it is truly exciting for Ilissa!
Logo reveal: Silverwood
Good morning and happy Monday! What a wonderful birthday weekend i had. I guess i was so excited to get things going on Friday, i just realized that i never hit ‘publish’ on Friday’s wrap up. So i just did if you want the quick low down from last week.
To get this week started, I want to share a logo that has been in the works. A previous bride of mine, Chelsea, and her mom Charlene are opening up a fabulous new home decor, art gallery and antique shop in Bolton Landing, NY. They came to me to create the logo and we will also work on some of the paper goodies once things get rolling. The gray is a really pretty silver hue that will look great once on paper and in their outdoor sign. The store is scheduled to open in July, so keep your eyes out for all the locals here!
logo reveal: Cate and Ava’s
I met Tara a couple of years ago, and we hit it off right away, sharing the same love of paper and all pretty things. Tara is the owner of T. Consolati, A Virtual Assistant, but also loves to paint. One day, she started to paint glassware with her gorgeous designs, brought one to a local shop in the Berkshires of NY and the store and customers loved them! It all went from there, orders growing by leaps and bounds – and so Cate and Ava’s was born. {website to come}
I was so excited when Tara contacted me to help design her logo. She knew what she wanted, had color ideas, font loves and a mental image but needed help putting it all together. Cate and Ava are her sweet daughter’s names and she wanted imagery that would remind her of them. Tara sent me photos of dandelions and wanted to incorporate them into the logo. We have been chatting about all the fun ways to incorporate them into printed pieces like her business cards, hang tags and packaging!
Logo love: Julian Restaurant
One of the things that I love about my job so much is the flexibility with the work that i do. Granted, a huge portion of it is wedding related – but there comes the times when social stationery, party invites and logos are thrown into the mix and i love it! I am currently working on 2 logos and will have one to reveal next week for you. The other really great part about designing logos is putting together all the fun pieces that go along with it like the example below. I came across this identity while perusing the internet. Designed by Jordan Gray, you can see the rest of the goodies here.
Logo design: Eat Innovations
I love when i come across a logo that is just brilliant, that i just can’t stop looking at and is just perfect. Here is one of those! It makes me happy and quite frankly, want to eat!
{ Ptarmak, Inc. }
designing the olympic “brand”
As a designer, there are so many processes both big and small that I go through to to reach the end result. Some jobs are bigger than others, but no job goes without research. Whether an invitation for the most elegant and beautiful wedding, or a logo that will express a life coach, or a brochure to talk its readers through company information, each job has one common denominator – research! Some might wonder…”research?” Why yes, research I tell you. In order to achieve the best design for any given assignment, research is part of the process. To me, it is one of my favorite parts. I’m able to dissect the project, the people involved and the objectives.
My friend Christy Ann sent me an interesting article about how the 2010 Olympics were branded. Since we are now a few days into the games, i thought it would be really cool to share with you all. It is quite amazing- and especially for my readers in the non-creative industry, it is both educational and inspirational!
logo reveal
I have been so excited to share my latest logo design with you! The last few weekly wrap-ups I have talked about this logo. I think I get so attached to my designs because I truly enjoy my work and my clients. In Deborah’s case, I think it was kismet that we met and now have become friends! It is quite amazing and I can’t wait to share her business cards which are being letterpressed. We will also be working on oodles of goodies for her new business. So I will certainly share along the way too!
When I design logos, it is very important that the logo looks great in both black and white and color. I start my sketches and brainstorming in all black and white. I’ll use shades of gray to distinguish where color might go as an option. I like to compare it to a person. If you like someone for simply what is on the outside, then you are missing out on the inside. So if the strength of a logo is based solely on color, it isn’t a strong mark. The strength of a logo needs to survive photocopies, scanning and uses of all sizes and medium.
The challenge:
Starting from scratch, the challenge was to create a logo for Deborah that represents her personality, but also the wide scope of what she does. Rather than have a list, or add one particular strength of hers, we simply used her name and added ‘designs’ to it. The word although simple, really works for her.
The next part was how to represent Deborah and her business. She is a smart savvy business woman, who is fun, feminine and knows what she wants… and stands by it! Without going ultra feminine and full of flourish, I worked in a clean and modern mark while complimenting it with a feminine touch.
The process:
The overall process is always so much fun. For this project, because Deborah and I are so much alike, I went a bit crazy and presented a bit too much to her. (I just couldn’t resist). 
After presenting a variety of concepts to Deborah, we started working with color. She knew she wanted shades of sherbet. Think summer fun, light and contemporary. Deborah had a vision and we worked through it all together. I love, love, love the final result!
The result:
